W. Edwards Deming issued a charge that leaders need a new theory of leadership and a strategy built on quality. Quality as an Organizational Strategy describes such an approach to leading organizations.
Dave is a coauthor of Quality as an Organizational Strategy: Building a System of Improvement. The book describes an approach to leading organizations based on W. Edwards Deming’s charge that leaders need a new theory of leadership and a strategy built on quality. The book defines quality as a strategy and describes a framework of five activities for leaders that can lead to both immediate results and long-term performance. The framework aligns the functions of measurement, marketing, planning, and execution of improvement efforts to optimize the performance of any organization.

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