Leading with Quality
as a Strategy

An approach to building healthcare organizations that deliver results and meaningful work

April 2, 9, 16, 23 | Limited Seats Available

A virtual leadership series for senior healthcare executives

Healthcare organizations have invested heavily in quality and improvement for decades. Dedicated roles, training programs, and projects are now common across the industry. And yet, results often remain uneven, progress can feel slow, and spread is difficult to achieve.

This leadership series is designed for executives who are accountable for quality and system performance and want a clearer, more disciplined way to lead improvement at the organizational level.

Grounded in improvement science and built on Quality as an Organizational Strategy (QOS), this program helps leaders make sense of their current reality, envision how quality should function as a system, and design practical next steps—starting from where they are today.

Secure Your Spot

Format
Live, cohort-based virtual series

Dates
Thursdays — April 2, 9, 16, and 23

Time
1:00–2:30 PM ET (10:00–11:30 AM PT)

Price
$695 per participant

Who This Is For

Designed for leaders ready to think differently about quality

Participants typically have prior exposure to quality and want to move beyond tools and projects toward organization-wide results.

Senior Healthcare Executives

Leaders with responsibility for quality, safety, excellence, or system performance

Chief Quality Officers

Both new and experienced CQOs looking to strengthen their leadership approach

Improvement Leaders

Those asking: “Why does improvement feel harder than it should?”

The Challenge

Why this series addresses a real gap

Healthcare has made real progress in quality over the past 40 years. Organizations have invested in capability, supported improvement teams, and launched countless initiatives. There are many examples of success.

At the same time, common realities persist:

Many projects never achieve their aim

Results vary widely across units and sites

Spread is inconsistent and difficult

Leaders inherit responsibility without a clear playbook

The challenge is rarely effort or commitment. More often, it is the absence of a coherent leadership approach for building an organization-wide system of continuous improvement.

How this series is different

Instead, the series helps leaders:

  • Diagnose how their current quality system actually operates
  • Clarify their implicit theory of how improvement leads to results
  • Understand how leadership decisions shape execution and learning
  • Design a practical path forward grounded in improvement science

Quality as an Organizational Strategy builds on familiar improvement methods but integrates them to a level that supports whole-system leadership, not just local projects.

Program structure

4 live Zoom sessions

90 minutes each

Weekly over one month

Interactive & discussion-focused

Light between-session reflection or application invites participants to test ideas in their own context. Sessions start and end on time, with brief breaks as needed.

Agenda Overview

Session 1 — Making Sense of the Current State

Understanding your quality system as it really operates today

Healthcare organizations have invested heavily in quality and improvement, yet results remain uneven and progress slow.

This session focuses on making sense of the current state:

  • The accumulation of models, tools, projects, and roles
  • Why CQOs and executives inherit responsibility without a clear system design
  • How good intentions create friction and dilution
  • Using QOS as a lens to diagnose—not judge—the system

Outcome:
Participants develop a clear, shared understanding of why their current quality approach produces the results it does.

Session 2 — Envisioning Quality as a System

From fragmented activity to a coherent organizational design

Before leaders can change their system, they must be able to see what a well-functioning system would actually do.

This session explores:

  • What it means to pursue quality as an organizational strategy
  • How improvement science informs system design at scale
  • The five core leadership activities in QOS
  • Developing a conceptual view of how quality should work in your organization

Outcome:
Participants can describe a coherent vision of quality as a leadership approach—not just a set of initiatives.

Session 3 — Designing for Getting Started

Turning vision into practical leadership decisions

Most leaders know where they want to go—but struggle with where and how to begin without overwhelming the organization.

This session focuses on:

  • Translating the conceptual system into actionable leadership choices
  • Identifying leverage points based on current reality
  • Aligning improvement methods with intent and results
  • Avoiding common traps: overprogramming, tool-chasing, and bottom-up drift

Outcome:
Participants identify a small set of high-leverage starting moves grounded in improvement science.

Session 4 — Learning and Building in Parallel

Sustaining progress through leadership and peer learning

Building quality as an organizational strategy is ongoing leadership work.

This final session explores:

  • How leaders learn while executing
  • Working in parallel: improving results while strengthening the system
  • Using peer leadership as a learning resource
  • What “good” looks like in the first 12–18 months

Outcome:
Participants leave with a defensible path forward and clarity about how to continue learning, adapting, and building capability over time.

The Faculty

David M. Williams, PhD

Senior advisor, author, and scholar-practitioner of Improvement Science with more than 25 years of experience working with healthcare leaders.

Co-author, with Lloyd Provost, and Cliff Norman, of Quality as an Organizational Strategy and The QOS Field Guide. Dr. Williams partners with executives to turn quality strategy into results and build organizations where people can take pride in their work.

Secure Your Spot

Format
Live, cohort-based virtual series

Dates
Thursdays — April 2, 9, 16, and 23

Time
1:00–2:30 PM ET (10:00–11:30 AM PT)

Price
$695 per participant

What You’ll Leave With

Practical outcomes, not just insights

A clear diagnosis of their current quality system

A shared leadership language for quality across the system and results-driven improvement

Confidence in making early, high-leverage decisions

A practical starting point for moving forward

Space is limited to support meaningful discussion and peer learning.